Sports journalism as a field offers multiple opportunities for upcoming professionals to thrive, given the essential nature of journalism to an event. While information technology and consumer preferences might have elicited dynamism in the field, young professionals can still make their mark with the right approach.
To begin with, beginners would gain clarity from studying numerous niches in sports journalism before developing a list of preferences. These niches cut across news agencies, sports magazines, and newspapers, as well as engagements in radio stations, television networks, and blogs. In these spheres, an upcoming sports journalist can work as a sports reporter, a sports writer, an announcer, and potentially, a sports broadcaster. Outside these traditional spheres and after gaining considerable experience, a beginner in sports journalism can work as the official media spokesperson of a sports team, a consultant for various sporting organizations, or as a communications officer.
An upcoming sports journalist must develop the relevant industry skills to be well-equipped for evolving work settings. Sports reporters must develop outstanding research skills and hone them throughout their careers, given the importance of accuracy and fact-based analysis. For sports reportage and in-house meetings, beginners must also sharpen their writing and oral presentation skills. In addition, beginners must also study the sports business holistically to improve the quality of their analysis and reportage. Upcoming sports journalists while still at university can take up roles with campus news bodies and seek sports writing internships with local media organizations.
Beginners must also be intentional about visibility and building an online presence, given social media's wide reach. In addition to engaging in part-time and full-time entry-level roles, upcoming sports journalists can choose a sports team or sports industry topic to blog about or start a podcast. Beginners should also endeavor to post regularly on their social media handles to build an organic following over time. Journalists with an online presence find it easy to pivot to online sports journalism job opportunities, which eases portfolio building. An online presence is also a pathway to offline job roles.
Furthermore, upcoming sports journalists should strive for innovation in reportage. Sports editors deal with countless pitches from sports journalists daily, making it imperative for upcoming sports journalists to make efforts to stand out. Sports journalists with limited experience can boost the chances of editors accepting their pitches by consistently working on draft stories to sharpen one's writing skills. In addition, sports journalists can interview local sports professionals and cover local sporting events and competitions. In both practice and official pitches, upcoming sports journalists should make conscious efforts to be more persuasive, creative, and distinct.
Beginners should equally make conscious efforts to form and maintain relationships with sports broadcasting professionals across all experience levels. One advantage of beginners networking, particularly with experienced sports journalists, is the likelihood of mentorship. The latter renders clarity on career progression. Experienced sports journalists may also recommend courses to beginners interested in furthering their academic credentials beyond their bachelor's degree. In the long run, having a network of professionals with shared interests and experiences makes one's career progression more clear and worthwhile.